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Strategy / Branding / Advertising
First to use Tinder for a national government campaign
This campaign's aim is to target one of the lowest demographics of registered organ donors in Australia, young men. This creative ran on a national Tinder, social and inner-city billposter media buy with great results. This campaign was funded by the Community Awareness Grants.
Leading the most successful DonateLife campaign ever
Make Mate was the lead Strategic and Creative Director for DonateLife Week, for the National Organ and Tissue Authority. We created The Great Registration Race, with advertising appearing on TV, print, outdoor, digital and on social platforms nationally. It was the most successful DonateLife week campaign ever, with over 108,000 registrations completed.
With their sweet, superior flavour, perfect texture and signature crunch, the Hellooo™ range of hand-picked Butterscotch and Sweet Sapphire grapes set the benchmark for Australian premium produce. This campaign successfully shifted perceptions about the brand and resulted in an uplift in sales nationally.
Promoting the most sustainable university in the world