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the most

of your brand.

Strategy / Branding / Advertising

DonateLife | Don't give your heart away on Valentines

This campaign's aim is to target one of the lowest demographics of registered organ donors in Australia, young men. This creative ran on a national Tinder, social and inner-city billposter media buy with great results. This campaign was funded by the Community Awareness Grants.

DonateLife Week | The Great Registration Race

Make Mate was the lead Strategic and Creative Director for the 10th DonateLife Week. Advertising appeared on TV, print, outdoor, digital and on social platforms nationally. It was the most successful DonateLife week campaign ever, with over 108,000 registrations completed.

GrapeCo | From the sweeter side of life

Campaign and branding launch for GrapeCo, an Australian premium hand-picked grape company. The print and OOH promoted the unique varieties of super-sweet grapes on offer, including a butterscotch and cotton-candy variety.

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Curtin University | What makes a place great

Strategy
Creative Direction
Brand video

Prince Wine Store | Experts in wine

Strategy
Creative Direction
Brand video

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What you want might be different from what your brand needs.

We find the best way to work is to understand your brand, vision and business problems first, then we work with you to solve these the most efficient way possible for your budget.

This means you can make the most of

your brand.

This can include:

Strategic direction

Logo design

Visual identity

Copywriting

Advertising

Photography

Video production

Animation

Website design

Social content

We offer reduced fees for non-for-profits, B-corp registered organisations and start-ups. Contact us to see if your business qualifies.

Brand experience sample

Make Mate was founded by Amelia Micallef, an awarded ex-advertising agency Creative Director. She clocked up over a decade in the industry working at some of the best agencies in the country on both big shiny brands as well as humble down to earth Aussie brands. She has sold everything from cat food to chainsaws, muesli to museums.

Amelia is a millennial mum, which is the rarest of breeds when it comes to agency owners (under 0.1%). Her personal insights allow brands to connect with the widely misunderstood demographic of mums who make up 80% of spending decisions in Australia.

Amelia works with meaningful brands to assist with their marketing, advertising and branding. Each project involves trusted collaborators hand-picked for the projects needs, budget and time frame so we can deliver what you need when you need it.