Off-peak is a little quieter in Geelong and the Bellarine, which is exactly why you will like it. Because it's the best time to get into Lon Retreat, awarded Australasia’s best spa, to play golf in Barwon Heads, awarded Australia’s best golfing town, to have a tasting at Lethbridge, one of Australia’s best wineries, or to visit the Archibald Prize, featuring Australia’s best portrait paintings.

It’s also the best time to have a quiet moment fishing with your kid off the St Leonards pier, grab a bite to eat with friends on Little Malop St, catch a world-class show at the Arts Centre, visit The Bellarine via the Queenscliff Ferry and everything else in-between.

Yes, it’s off-peak, but it’s also on point.

Results:

We audited previous activity and refined the media mix to target high-intent audiences more effectively. By pairing this strategic approach with memorable messaging that spoke to the benefits of off-peak travel, we delivered significantly more value on the same budget. This resulted in a 158% higher click-through rate to the website and reaching over 2.5 million eyeballs, representing a 57% growth in impressions compared to the previous year.

Project services snapshot:

  • Strategic Brand Positioning

  • Concept Development

  • Media Planning and Buying

  • Professional Shoot

  • Campaign Production

  • Campaign Roll Out in Print and Digital

  • Extensive Reporting

Billposters
Campaign Sample

Our GMHBA Stadium ad, seen during Geelong Cats AFL matches, was all about visual impact. In a loud and busy environment, we aimed to inspire both locals and visitors alike to explore the Geelong region's incredible offerings, particularly during the off-peak season.

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