Kindred was designed as an innovative residential concept, built with deep empathy for its surroundings and long-term adaptability at its heart. Make Mate was engaged to translate this architectural vision into a market-leading project. We developed a solid strategic foundation followed by a premium visual identity and sales collateral that resonated with high-intent buyers. The result was a seamless market entry with every home in the development selling out.
Results:
100% sell-out success achieved through a targeted strategic
brand rolloutPremium brand positioning that aligned the architectural innovation with buyer expectations
End-to-end collateral delivery including digital presence and high-end print materials
Project Services Snapshot:
Strategic Brand Positioning
Concept Development
Campaign Production
Campaign Roll Out in Print and Digital
“I’ve had the privilege to work with Make Mate across multiple successful projects since 2020, and their impact on both our projects and broader brand positioning has been significant. Their targeted, creative thinking consistently cuts through the noise of the off-the-plan market, bringing a rare sense of clarity, warmth, and intelligence to what is too often a stale and soulless segment. Amelia combines clear communication, strategic rigour, impeccable taste, and genuinely lateral thinking to produce messaging and aesthetics that feel both approachable and deeply considered all while working within budget. I recommend her without hesitation to anyone looking to elevate not just how their brand looks, but how it is understood and experienced.”
Christopher Megowan, Director, Megowan