With nine lives lost every day to suicide in Australia, and Tasmania holding the second-highest rate in the country, the work of Albie House is critical. They provide essential prevention and postvention support to Tasmanians navigating immeasurable grief.
Make Mate was engaged to rebrand Albie House, moving beyond a simple visual update to create a brand identity that felt safe, accessible, and deeply human. Our goal was to ensure that their visual language and digital presence reflected the warmth and professionalism required to connect with those in need of support.
Results:
A compassionate brand identity designed to build immediate trust and reduce the stigma surrounding suicide support
Strategic communication framework that simplifies the way Tasmanians access crisis and postvention resources
Digital-first accessibility ensuring that life-saving information is clear, calm, and easy to find when it matters most.
Services snapshot:
Strategic Brand Positioning
Branding Concept Development
Website Design and Production
Digital and Print Roll-Out
Ongoing Strategic Advice
